Bringing awareness to ABB’s sustainability offering
The ask
ABB wanted to redesign the sustainability landing page of its website in time for Capital Markets Day. It needed to better explain what ABB currently do in terms of sustainability, rather than what they hope to do in the future. There were also multiple orphaned pages that, although contain lots of great information, were really difficult for a user to locate so we needed to find a way to incorporate them onto the landing page. For this project, I worked closely with a designer and strategist.
TOV: Inspirational, corporate
The outcome
Module blocks from site