Editorial and marketing for the retail startup, Appear Here
The ask
During my time at Appear Here, I was the primary content creator. Aside from creating the monthly content and social calendar, I also wrote most of the B2B articles for the company. This included interviews, case studies, weekly news roundups and company announcements.
I also created all of the weekly newsletters and conducted monthly performance reporting and testing (e.g A/B).
The outcome
Example editorial pieces



