Each year, Magnum releases a new campaign to coincide with the Cannes Film Festival, partnering with artists and releasing a limited edition Magnum ice cream. Magnum partnered with 90s icon, Kylie Minogue and queen of dance music, Peggy Gou. to release a remixed version of Kylie’s track, Can’t Get You Out of My Head, alongside two new ice creams. I was tasked with writing the website copy for three stages of the campaign from the teaser to the official launch.

TOV: Young, energetic, club vibes