Launching Nike’s new football boot pack

The ask

Nike Football were releasing a new footwear pack called the Impulse Pack. This contained two new versions of each of the brand’s three most popular football boots. To coincide with the release, Nike needed app copy, social copy and email copy.

TOV: Exciting and energetic to bring to life the concept of enjoying playing sports together in the sun as lockdown restrictions were being lifted.

The outcome

Instagram

Product copy